About Napa

City of Napa Tourism Improvement District (Napa TID)

Created in 2010, the Napa Tourism Improvement District is the official destination marketing organization for Napa, with a mission to promote each diverse lodging property and partner in hospitality. There are currently 24 hotels/motels and 20 bed and breakfast properties operating in the City of Napa. Funded by a 2% Tourism Improvement District assessment on lodging in the City of Napa, the Napa TID utilizes its website (DoNapa.com), participates in the creation of local events, and develops targeted marketing programs that drive overnight stays during the off-season and mid-week occupancy throughout the year. Board members include:

Sara Brooks, Chairman
General Manager, Napa River Inn
Jenny Toomer, Treasurer
General Manager, River Terrace Inn
Bill La Liberte, Committee Member
Executive Director, Downtown Napa Association
Julie Lucido, Committee Member
Director of Public Works City of Napa
Rachel Wilson, Committee Member
General Manager, Napa Valley Marriott Hotel

Downtown Napa Association (DNA)

The Downtown Napa Association is a 501(c)(6) corporation founded in 1971. The mission of the DNA is to foster better business in the downtown area, to provide support for the merchants and professionals, and to promote downtown as the core of the community for business, entertainment, and culture. Its members include restaurants, shops, stores and professional services which are all located in downtown Napa. For more information about the DNA, contact Bill La Liberte, Executive Director, at 707-257-0322 or bill@donapa.com

President – Chrissy Pearce Jeffries, Jeffries General
Vice President – Sara Brooks, Napa River Inn
Treasurer – Tom Finch, Filippi’s Pizza Grotto
Bob Magnini – Bazan Cellars
Kimberly McMaster – Blue Water Day Spa
Chuck Meyer – Napa Palisades Saloon
Gabe Carlin – Oxbow Public Market
Faith Ventrello – Folklore Napa
Allison Hallum – Eikos – Napa Noodles
Cassan Macaraig – Winston’s Café and Bakery
Adam McClary – Gamling and McDuck
Bill La Liberte – Executive Director

DNA Board Meetings

Downtown Napa Property and Business Improvement District (DNPBID)

Developed by a coalition of property owners in 2005, the Downtown Napa Property and Business Improvement District (DNPBID) generates funding by an assessment on properties in the Downtown and Oxbow areas. The purpose of the DNPBID is to provide activities and improvements which constitute and create a special benefit to assessed parcels. The DNPBID provides beautification, maintenance & infrastructure, marketing, ambassador & safekeeping, and related advocacy & administration directly and only to assessed parcels within its boundaries. For more information about the DNPBID, contact Bill La Liberte, Executive Director, at 707-257-0322 or bill@donapa.com. PBID Board members are property owners in the district or their designated representatives: