About Napa

City of Napa Tourism Improvement District (Napa TID)

Created in 2010, the Napa Tourism Improvement District is the official destination marketing organization for Napa, with a mission to promote each diverse lodging property and partner in hospitality. There are currently 24 hotels/motels and 20 bed and breakfast properties operating in the City of Napa. Funded by a 2% Tourism Improvement District assessment on lodging in the City of Napa, the Napa TID utilizes its website (DoNapa.com), participates in the creation of local events, and develops targeted marketing programs that drive overnight stays during the off-season and mid-week occupancy throughout the year. Board members include:

  • Michael Collins, Chairman
    General Manager, Archer Hotel
  • Sara Brooks, Co-Chairman
    General Manager, Napa River Inn
  • Bill La Liberte, Treasurer
    Executive Director, Downtown Napa Association
  • Julie Lucido, Committee Member
    Director of Public Works City of Napa
  • Jenny Toomer, Committee Member
    General Manager, River Terrace Inn
  • Ed Gannon, Committee Member
    General Manager, Andaz Hotel
  • Choolwe Kalulu, Committee Member
    General Manager, The McClelland House


Downtown Napa Association (DNA)

The Downtown Napa Association is a 501(c)(6) corporation founded in 1971. The mission of the DNA is to foster better business in the downtown area, to provide support for the merchants and professionals, and to promote downtown as the core of the community for business, entertainment, and culture.  Its members include restaurants, shops, stores and professional services which are all located in downtown Napa. For more information about the DNA, contact Bill La Liberte, Executive Director, at 707-257-0322 or bill@donapa.com

  • Connie Anderson, Napa Valley Marketplace – Board President
  • Sara Brooks, Napa River Inn
  • Toni Chiapetta, Sweetie Pies
  • Tom Finch, Filippi’s Italian Pizza Grotto
  • Chrissy Pierce Jeffries, Jeffries General Store
  • Anette Madsen, Anette’s Chocolate
  • Bob Magnani, Mario Bazan Cellars Tasting Room
  • Kimberly McMaster, Blue Water Day Spa
  • Chuck Meyer, Napa Palisades & First and Franklin
  • Garrett Murphy, Vintners Collective
  • Peter Triolo, Archer Hotel
  • Bill La Liberte, Executive Director

DNA Board Meetings


Downtown Napa Property and Business Improvement District (DNPBID)

Developed by a coalition of property owners in 2005, the Downtown Napa Property and Business Improvement District (DNPBID) generates funding by an assessment on properties in the Downtown and Oxbow areas. The purpose of the DNPBID is to provide activities and improvements which constitute and create a special benefit to assessed parcels. The DNPBID provides beautification, maintenance & infrastructure, marketing, ambassador & safekeeping, and related advocacy & administration directly and only to assessed parcels within its boundaries. For more information about the DNPBID, contact Bill La Liberte, Executive Director, at 707-257-0322 or bill@donapa.com. PBID Board members are property owners in the district or their designated representatives:

  • Ryan Gregory, Chair
  • Sara Brooks
  • Mike Butler
  • Tony Giaccio
  • Michael Holcomb
  • Bob Johnstone
  • Zen Hunter-Isakawa
  • Kelly Moore
  • Bill La Liberte – Staff

DNPBID Master Plan 2021 – 2025

DNPBID Board Meetings