Whole Spice Company

At Whole Spice Company we inherited our love for food and cooking from our parents. Shuli grew up on a paprika farm and spice business in the Negev desert, run by his Israeli Yemeni family; Ronit’s family comes from Casablanca in Morocco, where complex and subtle spice blends are part of everyday cuisine.

In northern California, where we met in the 1990s, we couldn’t forget the home cooking we grew up with; so we decided to continue our culinary traditions, and to share these gifts with others.

We started Whole Spice in 2000, selling freshly ground spices, herbs and blends at local farmers markets in the San Francisco Bay area.



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