Master Mondays: Social Media for Wine Professionals by Monika Bielka-Vescovi

Master Mondays is a series of workshops held at Napa Valley College that will help wine industry professionals hone their skills and enhance their sales.

This week’s class: Social Media for Wine Professionals by Monika Bielka-Vescovi

Explore how wineries, wine brands, retailers, restaurants and educators can use social media to build authentic connections, strengthen their brand, and grow their audience. Participants will learn platform-specific strategies, create engaging content, understand current algorithms and analytics, and develop practical social media campaigns tailored to the wine industry. The course combines marketing fundamentals with real-world wine business examples, providing actionable skills that can be applied immediately.