Master Mondays: Winery Hospitality Essentials for Napa and Beyond by Paul Wagner

Master Monday courses are designed for winery professionals looking to sharpen their skills. Enhancing Selling Techniques, connecting with guests, public speaking, and more! Participants will build skills in communication, hospitality, product knowledge, and closing techniques—all essential for today’s direct-to-consumer wine industry.

Master marketer Paul Wagner will help you maximize every element of your tasting room, from targeting the dollars you spend on attracting visitors just the right visitors, to understanding how to best transform those visitors from tourists and wine lovers to missionaries and evangelists for your wine and winery. This is the short course on the black art of wine marketing—building human connections that will last a generation.