Master Mondays: Enhancing the Sales Pitch: Effective Selling Techniques for Winery Sales Associates by Sharon Woschitz

Master Mondays is a series of workshops held at Napa Valley College that will help wine industry professionals hone their skills and enhance their sales.

This week’s class: Enhancing the Sales Pitch: Effective Selling Techniques for Winery Sales Associates by Sharon Woschitz

This course is designed with winery tasting room educators in mind and focuses on enhancing upselling methods and sales pitch delivery. It is designed to refine the approach of winery tasting room associates, helping them craft compelling and personalized sales pitches that resonate with guests. As wineries increasingly rely on direct-to-consumer sales, tasting room associates play a critical role in revenue generation and brand loyalty. This course provides structured sales training tailored specifically to the wine industry, filling a gap between traditional hospitality education and the specialized needs of winery operations.