Downtown Napa Officially Declared Wine Tasting Room Capital of the World

Downtown Napa Officially Declared Wine Tasting Room Capital of the World

40+ walkable wine tasting rooms within a few bustling blocks offer wine lovers the highest concentration of urban tasting rooms in the world


NAPA, Calif., May 3, 2022 – Napa Valley has enjoyed longstanding tenure as a premier wine region since making its mark on the world wine stage in the 1970s, and now its revitalized downtown within the City of Napa has a claim to fame all its own – earning a title as the official Wine Tasting Room Capital of the World.


Downtown Napa encompasses an urban area of about 1.5 square miles, and its 40 and counting tasting rooms spanning just 30 blocks represent the highest concentration of wine tasting rooms in the world.


“We couldn’t be prouder to be able to call Downtown Napa the official Wine Tasting Room Capital of the World,” says Downtown Napa Executive Director Craig Smith. “Ten years ago, people would drive past downtown to get to wineries up-valley, and now visitors and locals alike can make this their home base while enjoying a taste of the entire valley within our very walkable downtown, not to mention fantastic restaurants, great shopping, free parking, and lots of public art.”


Those seeking to indulge in Napa Valley wines car-free will find a welcome new walkable wine tasting experience within Downtown Napa, as more than a dozen new tasting rooms have opened in the last two years, ranging from casual sipping spots to ultra-luxe experiences – meaning there’s a wine tasting experience for everyone.

Downtown Napa’s “What’s Your Wine Tasting Type” personality quiz helps first-timers and return visitors plot their wine tasting walkabouts by matching them with a handful of tasting rooms best suited to different sipping styles. Find more info and a complete list of Downtown Napa wine tasting rooms at



Created in 2010, the Napa Tourism Improvement District (TID) is the official destination marketing organization for Downtown Napa/City of Napa. With a mission to increase overnight visitation and improve the local economy, the Napa TID promotes nearly 45 hotels and bed and breakfast properties, premier dining, wine tasting, shopping and local entertainment. The Napa TID utilizes its website (, participates in the creation of local events and develops targeted marketing programs that drive overnight stays during the off-season and mid-week occupancy throughout the year.



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Augustine Agency